Sports (Talk about balls here.)
The faithful that follow the team matter very little to the Glazers, they are happy to feed on the notoriety from past glories. The worldwide armchair fanbase who buy all the merchandise are the ones who they are aiming at and as long as they keep buying, the bean counters are happy. Top clubs rely on sponsorships from around the world and those sponsorship companies are only interested in the armchair fans in their own territories not the match going fan.
Only problem is, the longer utd go without being top dogs the more armchair fans will jump off the bandwagon and if they subsequently jump on another bandwagon the sponsors will follow them.
It is vital that utd win trophies to keep the bandwagon greased.
Replied: 26th Mar 2021 at 17:31