General   (General discussion, talk about anything.)

Whups
If you shop on line and don’t allow alternatives and the item or items you want is or are out of stock there’s nothing you can do about it. If you shop in store you can often find an alternative.
The fact that the big supermarkets have for many years had the ‘will you accept alternatives’ as a standard item on their online order form suggests it is not due to Brexit.
If you read the Iceland reviews on Trust Pilot you will note the complaints of shortages on delivery. Apparently alternatives aren’t often sent because of computer stock data not being updated in a timely fashion.
Anybody reading the Trust Pilot reviews on Iceland would conclude they would be better served moving their custom elsewhere.