SALES

It is the time of year when the sales upon sales are on Papers today saying stores offering up to 50% off items. If the shops say a item is £100 and can sell it at £50 and still make a profit(not many loss leaders now)why is it not sold at £50 in the 1st place The mark up on a lot of items are OTT and it is time started selling items at there true value

They used to be in January didn't they.

That was more understandable: destocking what did not sell over Christmas selling period.

But maybe reductions prior to Christmas, (when they are genuine) are of more use to us. I don't know, what do others think?

But, who is to say what the true value of an item might be?
Just look at rail tickets: vastly different prices for the same journey!

What economists call elasticity of demand comes into consideration: whether you get greater revenue from lower volume sales at higher prices, or conversely higher volume sales at lower prices. Something which can be very variable, even for the same item over time.

Sellers will want to get £100 from the customer who is prepared to pay that amount, but will still wish to shift stock at lower prices to customers who are not willing to pay that much.

Then, of course there is the psychology of conning customers into impulse buying , believing that they are making savings, where in reality, maybe they are not.

I remember the MFI sales and the junk was not even worth the alleged sale price Now we have the furniture sales and the bed sales all year long then the black friday sales then even charity shops having sales Like I have said for every thing now if you are daft enough to pay it they are going to charge it and smile at you

Got a new Shark re-chargeable sweeper delivered this morning FOC delivery. Cost $39.99 reduced from $159.99. Bargain.

Broady genuine sale items over here are far and few between. Every shop and online has sales on all year round. If I put the TV on today there will be sales during the advertsThey say the item was advertised at one of their shops at a over inflated price during a set time and then put it on for sale at the rest of their shops and this is how they get round the advertising laws