General   (General discussion, talk about anything.)

hi i just typed liril soap on google and this is what i found out

Liril Soap

Brand Liril was one of Padamsee's biggest successes, it was a regular lime soap owned by Lever. The objective was to get into many households with a bang. Extensive research was conducted on housewives and young women, and Padamsee's group gained an interesting insight. They found out that the regular Indian woman, who normally lives with her husbands family faces a lot pressure in sustaining the whole family, whether it's the in-laws or her children. She never has a moment of freedom during her daily routine, except for ten minutes, which when she is in the shower. Out of that insight came the Liril advertisement which features a girl clad in a green swimsuit frolicking with great enthusiasm around a waterfall. It may sound obtuse, but that advertisement was so successful when it was released in the seventies. The moment of liberation that Liril provided appealed to the women of India and the soap became the top selling premium soap overnight and has retained that till today.

Its not only freshness, its freedom.


there is also a piccie too